Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2 x 4 Inc. is a New York-based graphic design firm. 2×4 has created some of the most distinctive spaces and brand identities of recent memory. These include interactive environments for Prada and Chanel as well as logos for museums and cultural centers. Scroll through my blog to see some of their work that is my favorite.
2×4 was the subject of an exhibition at Tokyo’s Eye of Gyre Gallery and an accompanying catalog that comprises a visual history of the firm’s design process. Self-published, with covers in six different colors (red, blue, gray, pink, yellow and gold), the book documents with exhausting intensity the beginning-to-end process of delivering multifaceted design to diverse clients in different media.
2 x 4 collaborated with the internal Prada team to create and brand the event and transform the museum into distinctive spaces for a fashion show, dining room, concert hall, multiple bars and dance space for 1200 guests. They created video projections, print materials, furniture, and online content specifically for the event. This is really awesome. See a lot more here.
2 x 4 was commissioned to create a logo system that could unify all branches of the DIA organization and a series of materials for their new spaces. They developed a design system for their printed materials as well as retail packaging, advertising, and collateral for the opening of the Dia:Beacon space. You should all check out this museum in beautiful upstate NY!
MOMA PS1 Pole dance
2 x 4 designed the identity system and website for the project, as well as an iPhone application.
2 x 4 created an interactive table for Barney’s Coop, treating the table both as one giant screen and 28 individual screens. They created a display interface where users can seamlessly order food, browse Barneys New York articles, products, and videos, and dine—all on the same surface. Pretty Cool